Volkswagen Shark Cage

Volkswagen is going to take a big bite out of the 25th anniversary of Shark Week on the Discovery Channel this year.

Instead of the usual jail-like shark cage, VW had a "Volkswagen Beetle Shark Observation Cage" created. It's looks like how it sounds, metal bars looking just like the outline of the new Beetle turned into a shark cage, complete with wheels.

As product plants on reality television goes, this one is about as blatant as it gets. But it's sure to bring smiles, from both viewers and sharks. You can't see it until Shark Week begins Aug. 12.
"Shark Week has a loyal and enthusiastic following of fans, and we're thrilled to partner with Discovery Channel on this 25th anniversary special," said Justin Osborne, general manager for marketing communications at Volkswagen of America.

To play up the connection, VW is offering a custom "Shark Bites" video playlist and timeline photos for its Facebook page.

Original USA Today article here.